We were thrilled to work with international fashion illustrator Grace Ciao on this advertisement. Her work is a perfect fit for our sophisticated and discreet brand positioning. For this project we were looking to incorporate flower petals alongside beautiful illustrations to convey elegance, beauty and delicacy. We chose to work with Grace as she had a really distinctive hand-drawn style, and her elegant and sophisticated visuals, along with the use of real flowers were just what we were looking for.
Grace was a pleasure to work with, providing excellent work, on time and in budget. She was also happy making edits according to our feedback. At the start of the project we were concerned that working across time zones could be a potential issue - however this didn’t prove to be the case, and Grace always delivered her work to the deadlines that were set. We licensed her illustrations, animated them, and the final result was a sophisticated and elegant 20 second TV commercial with a natural, flowing, hand-drawn look which we were exceptionally happy with.
Do work with Grace! You won’t be disappointed.
- Soft & Gentle UK
We chose Grace because of her understanding of luxury brands and the synergy with our brand via the use of flower petals within her compositions! She is not only talented but understands the importance of our brand’s positioning within the market. The result is a beautiful piece that reinforces our brand values.
Thanks to Grace, we were able to create a beautiful keepsake for our customers whilst supporting new locations opening around the globe with her unique visuals!
- Forever Rose UAE
Grace's work is modern, streamlined and in line with our 'understated luxury' branding. Thank you so much for expediting the sketches Grace, we are big fans of your work!
- JW Marriott Venice
Working with Grace was an absolute pleasure! The content was terrific! Grace was very amenable to our last-minute needs. Thanks Grace for being such a great partner in this highly-successful campaign.
- Saks Fifth Avenue
Since 2015, Seoul Rose Festival has shown high growth. The number of visitors increased by 80 times. Jungrang-gu, where Seoul Rose Festival takes place, was once culturally behind other districts. Grace has been creating our key visuals for the past 3 years. With her outstanding, beautiful and unique illustrations, Seoul Rose Festival could be positioned as the most elegant event in Seoul!
- Seoul Rose Festival
We advocate local talents and believe that there will be great synergy in the partnership with Grace. We were certain that she would be able to value-add to our campaigns. By working with Grace, our brand gained good traction and association with modern arts and fashion. Our consumers also provided great feedback on the richness of the brand content that we created with her. Grace and her team showed professionalism in the collaboration. It was a pleasure working with them!
- L'Oréal Professionnel Singapore